Ultimate Breakdown on E-Commerce SEO Pricing for 2021

Worrying about how much you should pay for e-commerce SEO?

‘The cost of an e-commerce SEO depends on what to keep under the umbrella. In the year 2020, several smalls and medium-sized businesses have paid somewhere between $500 to $5,000 a month; varying as per the scope of the project.‘

Before diving into the money matter concerning e-commerce SEO, let’s first understand the concept of e-commerce SEO.

What is e-commerce SEO?

SEO is a series of actions that aid in boosting your website ranking on search engines, thus helping you gain more organic traffic. Likewise, e-commerce SEO helps you boost your product listings on search result pages.

Following are the factors that influence your e-commerce SEO:

Keyword identification determines which search results your website appears in to reach valuable leads.

Keyword interaction should be integrated into the title, URL, meta description, ALT tags, site content, and heading of your page, for your website to appear in the right search results.

Custom URLs help search engines understand the context of your website to index it properly.

Optimize product descriptions to help Search engines understand the context of your page while providing a valuable product description to your audience.

Site structure largely influences your visitors and eventually ranking, thus it becomes crucial to make it easy and organized for site-viewers and search engines to find your offerings easy on your site.

Optimized navigation helps users locate desired products and your business, achieving positive results.

Responsive design integration helps access your site to all smart devices, including smartphones, tablets, and desktops. Thus, makes you easily accessible to your customers.

Technical SEO optimization covers the core functioning of your site. It covers anything from coding to page loading speed and dozens of factors in between.

‘Ecommerce SEO is one of the most valuable tools in your marketing arsenal. The cost of e-commerce SEO varies depending on whether you pay hourly, monthly, or for a one-time project.’

What determines e-commerce SEO pricing?

Here are a few factors that influence your e-commerce SEO cost:

Size of your business

The cost of your e-commerce SEO plan depends upon the size of your business and the services you need. If you’re a small e-commerce store, you won’t need as many services as a corporate e-commerce store. That will be reflected in the price.

Number of products you sell

If you have more products to sell, you have more pages that need to be optimized. For instance- If you have a category page for “pants,” you need to optimize that page. Moreover, you also need to optimize its subcategory pages (jeans, dress pants, sweatpants). This is in addition to each individual product page.

The e-commerce SEO company you choose

Each e-commerce SEO company has a different price to offer for their SEO services. Depending on the e-commerce SEO company you choose, you may encounter various pricing structures.

• Hourly ($25-$150/hour): You pay on the basis of hourly e-commerce services.
• Monthly Retainer ($750 – $5000/month): You paid a fixed amount each month in exchange for included services.
• Fixed Price ($500 – $3000): You sign a contract with an SEO firm and pay a set fee for specific services.
• Project-based ($1000 – $30,000): You pay a fee for each SEO project you need, where the price is based on the scope of the project size.
• Hourly consultation ($100 – $300): You pay for SEO services from a company per hour.

These are the options for your e-commerce business. You’ll need to decide which one works best for you. If not, experts at Hauper Technologies have got your back.

‘Considering that SEO is an ongoing process, which requires continued optimization, most companies will keep an SEO company on a monthly retainer.’

SEO takes a long time to show results, but the results are worth the wait. When invested in the right services with the right company, what you get are great results for your e-commerce business.

How much does e-commerce SEO cost?

Now that you know more about e-commerce SEO, you might want to invest in the service. But now for the big question: How much does e-commerce SEO cost?

Unfortunately, there is no regulated cost for SEO services, so marketing companies are free to charge whatever they want for e-commerce SEO.

This can make it feel like a scary endeavor to find the right company with the best services at a reasonable price. If you do your research first, it will become a less scary endeavor to figure out what’s right for your business.

Why should I use e-commerce SEO?

You’ll increase exposure

Putting your product online is not enough for your audience to find them. You must optimize them to help your audience find your products. This is because about 75% of people doesn’t go beyond the first page of results. If you aren’t optimizing, you probably aren’t on the first page, and only 25 percent of people have a chance of finding your products (that too if you’re even on the second page). This means that you’re missing out on an opportunity to obtain valuable leads.

Ecommerce SEO will help you optimize your product listings to reach valuable leads interested in your products.

Your audience is ready to convert

Ecommerce visitors are usually looking for a specific product online. And, when they look for a specific product, they are more likely to convert than most leads. And, when you optimize your product listing, you put your product in the sight of interested leads and create an opportunity for your business to earn conversions and grow.

Your competitors are using it

You want to compete with your competition and earn leads. Many of your competitors are already using SEO. If you aren’t using it, you’re falling behind the competition.

To keep up with your competitors, invest in e-commerce SEO. It will help you remain in the competition and get a leg up on businesses that aren’t using or optimizing SEO to its full potential.

What do e-commerce SEO services include?

A dozen factors influence SEO, so it’s vital that your SEO service provider helps you optimize for some (or all) of those factors. Opt for a company that offers services like social media optimization or content marketing in your SEO package as these two play a crucial role in boosting your SEO campaign, by driving more traffic and generating valuable leads.

Besides, also look for on-page, technical, and off-page SEO services. Below is the breakdown of these services:

On-page SEO: This involves streamlining your web page with the integration of relevant keywords, image optimization, and enhancing site navigation.

Technical SEO: This encapsulates aspects like code optimization, minimizing page loading time. These are the things that are maintained and monitored at the back end of your website.

Off-page SEO: This includes factors like backlinks and social shares. Relevant and quality backlinks are crucial for your SEO ranking, as well as your brand’s trust and credibility, and authority.

Hire a company that offers all the vital services of SEO to avoid being pigeonholed. Choose the right company, sit back and watch your business thrive online.

Now, the question comes-

How to choose the right company for e-commerce SEO services?

When choosing the company, look for the services they are offering on the pricing page. It will help you analyze what services you’re getting for the cost. The right e-commerce SEO company will offer multiple packages for your business to fit your business needs as not all companies are alike.

How do I find the best e-commerce SEO company?

1. Figure out what you need

Before you look for the ideal company for your e-commerce business, understand your requirements first. To begin with, list out the services you will be needing under the SEO umbrella.

Whether you are looking for on-page SEO, social media services, content marketing, or off-page SEO services, consider your options and figure out what SEO services are vital for your business to thrive online. Once done, pick the company best suits your requirements.

2. Choose the company that invests in ongoing learning

Search Engine platforms keep changing their algorithms. These changes impact your business’s performance in the search results. Thus, it becomes vital to collaborate with a company that is up to date and follows trends.

For instance, mobile responsiveness has become a robust factor in Search Engines like Google eyes. As mobile searches grow, Google puts more attention on making your site mobile-friendly.

An expert e-commerce SEO company would be attentively following these changes and implement ways to optimize your site for mobile.

3. Look for flexible companies

Look for a company that is flexible and adaptable to change. When we talk of SEO, whether it’s Google’s algorithm or your keyword selection, things are constantly changing. Thus, you need a company that is flexible with change that would be competent to take your SEO campaign in different directions, if required.

4. Check out portfolios

If you need an understanding of the e-commerce SEO company, check out their portfolio as it speaks a lot about an e-commerce SEO company. Right from the kind of work they have done to the experience they hold with your industry. If they don’t share the experience with your industry, look for other projects/services they have delivered for e-commerce businesses. It will still provide you enough insight into the kind of work they do for their clients.

5. Check out the pricing

It’s important to look at pricing for comparison between e-commerce companies. You’ll want to compare prices and service packages between companies to see which one gets you the most for your money. It’s the best way to figure out which e-commerce SEO company is right for you.

6. Avoid companies with “one size fits all” plans

Every business needs a unique SEO plan that assists their businesses to grow. Companies that offer a standardized plan are not a good fit for your business. They won’t deliver the desired outcome for your campaign. Your business is unique, so you need a custom SEO plan to accompany it.

eCommerce SEO plans from Hauper

When you invest in e-commerce SEO, you wish to work with a company that drives the best results for your business. At Hauper, we cater to 360-degree aspects of e-commerce SEO.

This includes keyword research & optimization, product image optimization, mobile optimization, copywriting, and weekly/monthly reporting on traffic, keywords, and revenue.
We deliver these services in custom packages catering to your specific e-commerce business needs. No matter which service you choose, you will always be in the loop about where your money goes.

Moreover, we present you with custom reports that help you see what we’re doing to your campaign. When you collaborate with us, you’re partnering with a company that is abided by transparency with your e-commerce SEO plan.