Targus Shopify

Project Brief

Enhance Targus' online presence and customer experience by revamping their website and upgrading it to a more advanced version of Shopify.

Our approach is to design and implement new themes, layouts, and functionalities to align with Targus' brand identity and meet the needs of their target audience.

Challenges

• Outdated website design and layout based on Shopify 1.0, hindering user experience and performance.
• Limited functionality and customization options with the older version of Shopify.
• Poor navigation, product search, and filtering capabilities impacting user engagement and conversion rates.
• High bounce rates and low ROI due to slow website speed and outdated design.
• Need to maintain brand consistency and integrity throughout the redesign process.

Solutions

• Upgrade the website to the latest version of Shopify to leverage advanced features and improvements in performance.
• Implement a modern and visually appealing design that reflects Targus' brand identity and enhances user experience.
• Optimize website speed through code optimization, image compression, and other performance-enhancing techniques.
• Enhance navigation and search functionality to make it easier for users to find products and information.
• Integrate custom features and apps to showcase products effectively and provide a seamless shopping experience.
• Ensure responsive design across all devices to accommodate the growing number of mobile users.
• Conduct thorough testing and quality assurance to identify and address any issues before the new website goes live.
• Provide training and support to Targus' team to ensure they can manage and maintain the website effectively after the launch.